Jordan White

Jordan joined the Institute as a Research Assistant in 2021, becoming a Marketing Scientist in 2023, and was promoted to Senior Marketing Scientist in 2026. His primary area of research is within the field of consumer behaviour, with a focus on brand love, consumer attitudes, and perceptions.

Jordan has completed several commercial projects, including Law of Growth, Distinctive Assets and Category Entry Points, spanning a diverse range of countries and categories. For example, categories such as tertiary education, banking services, FMCG, insurance, and more.

A skilled writer and presenter, Jordan’s research, including on brand love, has been published in the International Journal of Market Research. He is additionally experienced in research design, analysis, reporting for industry, and project management.