Neil Krikul

Neil joined the Ehrenberg-Bass Institute in 2024 as a Research Assistant before becoming a Marketing Scientist, specialising in media. With a background in digital marketing and brand management across retail, hospitality, gaming and healthcare, Neil brings strong practitioner insight to his research. His work focuses on uncovering how media contributes to brand growth, improving the effectiveness and efficiency of marketing investment. At the Institute, he contributes to empirical research, data analysis, and industry projects that help organisations apply evidence-based marketing principles.