Tammie Matthews

Tammie joined the Ehrenberg-Bass Institute in 2025 as a Summer Vacation Scholar, then as a Research Assistant, and later became a Marketing Scientist. Her current area of research explores utilising category entry points to address category growth potential and addressing whether ‘younger buyers’ are different.

She also brings over 7 years of industry knowledge in the wine and alcohol sector and is a Member of the Australian Institute of Company Directors.

Tammie was awarded the Wolf Blass Scholarship in 2025, which aims to help apply the principles of marketing science and motivate growth within the Australian wine industry.