Australia launches wine tasting notes for Chinese drinkers
Chinese wine lovers are likely to see tasting notes with localised descriptors when choosing Australian wines, thanks to new research set to identify the Chinese equivalent of Western tasting terms.
The research identified 34 Chinese wine descriptors, the majority with Western equivalents, although some were hard to classify as either Chinese or Western descriptors (such as clove, star anise and mango), said researchers from the Ehrenberg Bass Institute for Marketing Science, University of South Australia.
The research marked a scientific approach to culturally ‘translate’ Western wine flavour descriptors that Chinese wine drinkers may have never seen or tasted before, a problem faced by many Western producers trying to tap into this growing market.
Read the full article on Decanter – China
