Bilingual ‘Tool’ demystifies wine tasting
AGWA has funded the Chinese Lexicon Project which was carried out by researchers at the University of South Australia’s Ehrenberg-Bass Institute for Marketing Science and led by Dr Armando Corsi, together with Dr Justin Cohen and Prof Larry Lockshin.
Once completed it will be distributed through Wine Australia’s China office, used throughout its Chinese education program and given to Australian wineries who host Chinese visitors. It is believed that it is the first endeavour in the world specifically targeted to how Chinese drinkers can relate to their wine experiences.
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