Alicia Grasby

Commercial Research Associate

Alicia’s role is to enhance the operational skills, training and capabilities of Marketing Scientists and Research Assistants. She also works to increase awareness of the Institute and recruit future Institute researchers among undergraduate students, high school students and broader.

She has previously worked on research in the areas of consumer behaviour, shopper behaviour and outdoor advertising. Alicia has also worked with a range of companies across many different industries including CPG, retail, not-for-profit and local Government.



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