Brooke Klement
Senior Marketing Scientist
Brooke is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Her research expertise lies within the field of brand identity and Distinctive Assets. Her current research investigates the impact of changing pack designs on branding quality. Brooke has also conducted research exploring Distinctive Assets for brands in service categories. Brooke’s research has been presented at Australian marketing conferences and she has also written an industry publication for WARC.
Brooke has been involved in a number of projects, in areas such as Distinctive Asset and Category Entry Point measurement, covering a wide range of product and service categories. She has extensive experience in data analysis, data collection management, and reporting.
