Imogen Lee
Senior Marketing Scientist
Imogen is a Senior Marketing Scientist at the Ehrenberg-Bass Institute. Her primary area of research is advertising effectiveness. Her previous research has investigated the effectiveness of targeted advertising and how target markets match actual buyers. Her current research is concentrated on how to effectively execute messages within advertising. Imogen’s research has been presented at Australian and European marketing conferences.
Imogen manages Category Entry Point and Distinctive Asset research projects across a diverse range of countries and categories. She has extensive experience in data analysis, data collection management and reporting.
