Mikhaila Pritchard

Marketing Scientist

Mikhaila joined the Institute in 2023 as a Research Assistant, before becoming a Marketing Scientist in 2024. Her current area of research is in brand growth. She has experience in data analysis, as well as literature review and analysis.

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Now available as an eBook exclusively to Apple iBooks

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.