Owlbert Einstein

Sponsored Barking Owl

Owlbert has been sponsored by the Institute since 2023. She is 5 years old and resides at the Adelaide Zoo where she performs a repertoire of skills to onlookers zoo patrons in the daily free flight show.

Owlbert is the Institute’s real-life distinctive asset and sponsoring her helps to care for all animals in the zoo as well as support conservation projects in the wild to save species from extinction.


Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.