Ryan Williams

Marketing Scientist

Ryan joined the Institute in 2020 as a Research Assistant, before becoming a Marketing Scientist in 2022. His primary area of research focuses on investigating and evaluating the Brand Identities of Private Labels.

Ryan undertakes research projects for brands in various categories, including fast-moving consumer goods, examining aspects such as their Mental Availability, usage of Distinctive Assets, and development of links to various Category Entry Points.


Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.