Sofia Ferraretto

Research Assistant

Sofia joined the Institute in 2023 as a Research Assistant. She provides support to the Institute’s large team of marketing scientists, for academic research and industry projects. This includes data coding and analysis, literature search and summaries, as well as proof-reading and editing of academic papers and reports for industry.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.