Victoria Tait

Commercial Research Associate

Victoria joined the Institute in 2021 and she is a Commercial Research Associate at the Ehrenberg-Bass Institute. Her primary area of research focuses on investigating consumers’ responses to brand purpose.
Victoria undertakes various research projects, including Category Entry Point and Distinctive Asset measurement, across a wide range of product and service categories. She has extensive experience in project management, data analysis, coding, and reporting.


Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.