Thinkerbell sponsors Ehrenberg-Bass Institute for Marketing Science
Thinkerbell has become a sponsor of the Ehrenberg-Bass Institute for Marketing Science, based in South Australia.
Adam Ferrier, chief thinker at Thinkerbell, said the industry must get better at understanding that not all evidence is equal.
“For people who want to do evidence-based marketing, they need to draw on the most valid and reliable evidence available, and that’s via the Ehrenberg-Bass Institute,” says Ferrier.
“Our proposition is ‘measured magic’, that’s shorthand for ‘marketing science meets hardcore creativity’, and we believe the more rooted in marketing sciences our thinking is, then the more creative we can be, as one drives the other.
Read the full article in AdNews.
