China Wine Barometer
Investigators: Dr Armando Maria Corsi, Dr Justin Cohen, Prof. Larry Lockshin
The China Wine Barometer (CWB) is a twice yearly tracking program that explores the evolution of wine buying/consumption behaviour across 9 major cities in China: Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou, Wuhan and Shenyang. The CWB reports on the awareness, perceptions and buying habits of regular imported wine drinkers for Australian wine and its key global competitors. Insights from these reports can advise wine brands on how and where to enter and ultimately grow their brands in the China wine market.
Download the reports:
- China Wine Barometer Wave 1
- China Wine Barometer Wave 2
- China Wine Barometer Wave 3
- China Wine Barometer Wave 4
- China Wine Barometer Wave 5
Video: Learn how the Ehrenberg-Bass Institute for Marketing Science utilises its research to make transformational changes to the wine industry in China. Watch the video.
