2016 Australian Wine Industry Marketing Conference

The Australian Wine Industry Marketing Conference brings wine business leaders and industry experts together to discuss the latest wine marketings insights and industry best practice.

The inaugural event, hosted by the University of South Australia Business School and the Ehrenberg-Bass Institute in 2016, centred around the theme “Success Through Smarter Marketing”.

Over 150 attendees gathered to hear the latest research and best practice in areas including: cellar door insights, direct sales. on-premise, retail, how wine brands grow, regional branding, digital / social, export marketing: China, US, UK and more (download the 2016 Program).


Download the 2016 Program

Read WBM event wrap up here

Thanks to our Sponsors

Thanks to our 2016 sponsors, the Wolf Blass Foundation and the Department of Primary Industries and Regions, South Australia for supporting this event. With their help we have produced a set of 10 videos to share the key findings from the conference.

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Wine Industry conference video and echo recordings

These recordings of presentations from the 2016 Wine Industry Conference were filmed live and are unedited.

Please contact us if you have difficulty accessing any of the presentations.


Setting the Stage

Managing cross channel route-to-market decisions
Professor Larry Lockshin – Ehrenberg-Bass Institute, University of South Australia


Direct Sales

Latest cellar door insights
Professor Johan Bruwer – Ehrenberg-Bass Institute, University of South Australia
Optimising your cellar door in a digital world
Georgia Rasmussen – Georgia Rasmussen Consulting
Succeeding in Direct Sales
Tony Kalleske – Kalleske Wines


Success in On-Premise

Australian on-premise insights
Peter McAtamney – Wine Business Solutions
Succeeding in on-premise: an insider’s perspective
Jason Baker – Casama Group
Bringing the winery to the table
Clint Hillery- China Doll group


Brand Development

Is regional branding the way to go for us all?
David LeMire MW – Shaw + Smith
Regional branding works for us
Marc Allgrove – Evans & Ayers


Digital Brand Development

Using Digital and Social for Brand Growth
Trish Barry – Mastermind Consulting
How digital/social changed our brand
Sally Scarborough – Scarborough Winery



Success in Off-Premise

Australian retail insights
Dr Armando Corsi – Ehrenberg-Bass Institute, UniSA
The opportunity in independent retail for smaller brands
Callum Beal – Edinburgh Cellars
Making sense of the Australian retail landscape
Howard Duncan – Teusner Wines


Export Marketing: China

State of play in China
Dr Justin Cohen – Ehrenberg-Bass Institute, University of South Australia
How to succeed in the China market
Andrew Kay – Wirra Wirra Vineyards


Export Marketing: UK

State of play in the UK
Natasha Rastegar – Wine Intelligence
How to succeed in the UK market
Robert Joseph – The Wine Thinker


Export Marketing: USA

State of play in the USA
Professor Liz Thach – Sonoma State
How to succeed in the USA market
Sam Holmes – Negociants International


Connecting Everything

Success through smarter marketing
Dr Justin Cohen – Ehrenberg-Bass Institute, University of South Australia




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