Ehrenberg-Bass News

With a large participation of executives from the field of marketing and branding, Boussias Events' "How Brands Grow" took place yesterday, June 15, with keynote speaker Jenni Romaniuk, distinguished author, researcher, professor and International Director of the world's No. 1 research organization for brand management, Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.

Jenni Romaniuk, Researcher and Professor at the Ehrenberg-Bass Institute of the University of South Australia, is coming to Greece for the first time, on June 15, as a keynote speaker at How Brands Grow, to present to marketeers and advertisers of the Greek market updated research data on braning, as well as her recently published book, Better Brand Health: Measures and Metrics for a How Brands Grow World.

Some people still think of a notepad and a pen when they think of business gifts, but you real marketing connoisseurs know better of course. For you it is a foregone conclusion that promotional gifts can also contribute to the growth of the brand.

Since Byron Sharp, we've known how brands grow. But how do you actually measure that?

The basis of one of them is the book " The Long and the Short of It " by the British gentlemen Les Binet and Peter Field , and the other also the cult book " How Brands Grow " by Byron Sharp from the Ehrenberg-Bass Institute for Marketing Science in Australia. That's also why I talked about certain paradoxes in our marketing and communication industry, where we focus more on creativity in brand communication than on the scientific use of knowledge in building them.